We provide a comprehensive range of advisory, content creation and tactical implementation services.

CRISIS & ISSUES MANAGEMENT

The firm’s founder, Michael Parker, has deep experience in this area, having advised clients caught up in industry crises, turned around damaged reputations, and successfully navigated ways through high-stakes conflicts with rival interest groups, as well as optimally managing regulatory and media scrutiny.

REPUTATION & PERCEPTIONS

The frontier of competition is always changing, as are social norms. Positioning a company or brand to take advantage of changing conditions, trends and sentiment is core business for Praxis. Equally, recovering from a crisis or a damaging incident is an area where experience and sound judgement makes a big difference. When you must get it 100% right we recommend quantitative modelling and analysis be used to provide the foundation for strategy development.

PROFILE BUILDING & MEDIA RELATIONS

The modern media environment comes with both challenges and opportunities. Building and maintaining a positive profile needs a strategy that provides you with genuine, relevant opportunities to be noticed and appreciated. The laws of physics do not change, nor does what attracts attention. Call it colour and movement, or salience and relevance, either way, differentiation is an art and applying it within a commercial environment takes both intelligent analysis and a bold imagination.

STAKEHOLDER RELATIONS

On the one hand, we are in an increasingly connected and collaborative business environment. On the other, loyalty has never meant so little. In this environment it is vital that organisations actively seek alignment with the interests of their stakeholders. Best practice favours open and respectful dialogue and opportunity for genuine feedback and negotiation. At a minimum, lines of communication need be kept open and phatic so that more serious communication can take place easily when required. Best practice also recommends taking a ‘no surprises’ approach to stakeholder relations, where the alignment around objectives and/or shared interests is actively and frequently confirmed.

CHANGE COMMUNICATION

From national campaigns seeking to change workplace norms, to the alignment of corporate culture with a new strategic direction, we have significant experience designing and implementing change communication programs. Today, informing, persuading and mobilising people relies more on science than spin. Our work draws on substantial research in change management and the methods of social marketing to design effective and efficient programs.

CONTENT CREATION

Years of practice and extensive production know-how are at your service. It all starts with the written word; an idea, an intention, a desire to engage with others. We have a long track record developing communication campaigns and programs that are both intelligent and creative, that take advantage of prevailing opportunities and sentiments to connect with people in terms that are relevant and engaging. From brand positioning and strategy documents, to media releases and speeches, to websites and video productions, as well as social media, our versatile skills produce accurate and reliable results.

You are invited to put us to the test. We are confident that we will add value and vitality to your communication.