The quality of advice you receive is directly related to the quality of the insights your advisers are capable of discerning through analysis of a crisis situation, emerging issues, potential opportunities and challenges, as well as the competitive business and industry forces influencing your interests.

We have a long track record providing high quality analysis of issues, stakeholder dynamics and interests, emerging social, technological and commercial trends and the interplay of politics, the media and public opinion leaders. From desk-based research to structured analytical frameworks and the most advanced quantitative techniques available, we know which tools to select to ensure you will be provided accurate and reliable advice.

We are the only company in Australia licensed to use Galileo, the most advanced technique for measuring audience perceptions and developing persuasive strategies. 

Galileo analysis is the best place to start if you need accurate and reliable positioning strategy, effective communication programs or a winning public policy campaign.

According to the highly respected US research organisation, the Rand Corporation, Galileo is "the closest any social science approach came to providing a framework for thinking about how to effect attitude changes for planning, conducting, and assessing the impact of influence operations on attitudes and behaviors."
Foundations of Effective Influence Operations. Rand Corporation. 2009.

Galileo reliably models the multi-dimensional neural network an audience has for a subject – the framework an audience uses to think about and make decisions in relation to the subject. It is remarkably accurate, reliable and powerful in terms of data yield and it delivers quantifiable insights that are impossible to gain any other way. It is meant for organisations that have serious persuasive challenges to win and who simply can’t afford to get their communication with audiences wrong.

Advanced perception modelling is made possible by using sophisticated mathematical formulas that allow a multi-dimensional model to be constucted to show how the concepts that an audience uses to define a given topic are related to one another. The technique also effectively measures how these concepts relate to the respondent's 'self-concept' and 'goodness of fit with self-concept' has been proven to be a powerful predictor of behaviour.

Galileo has been applied in many settings, from politics to advertising with proven success. In Australia it has been applied to brand positioning strategies, commonwealth and state government policy initiatives and for industry bodies interested in changing public perceptions of an entire industry.

Other techniques and services, that can be used in conjunction with Galileo or as stand-alone services, include:

Industry analysis

We typically start with Michael Porter’s Five-Forces framework and then develop our analysis depending on a client’s current and desired positions.

Positioning strategy

We can provide an objective assessment of where your organisation, brand or agenda currently stands against rivals and where opportunity might exist to re-position and gain competitive advantage.

Capability analysis

We use an Australian developed framework for assessing the condition of core capabilities. We can look at how well current capabilities match the ‘ideal’ organisation and provide practical steps, in priority order, that will help you develop the capabilities you need to compete more effectively.

Geo-demographic

Sharp geo-demographic analysis is often required to better understand audiences, reduce marketing waste or to ensure messages are relevant to different groups. This type of analysis can be a part of formal research and it can also be used to guide distribution tactics. The type of analysis we perform is based on census data and is rich in terms of the variables that can be measure and is relatively stable over time.

Tactical campaign planning

We can give you options. We have no bias in terms of solutions and media, so are well placed to develop tactics and provide you with a cost-benefit assessment of what they will achieve.

We can also develop tactical plans that are designed to cascade and mature into fully integrated communication programs as resources and opportunities allow.

Typical tactical engagements include:

• Strategic and tactical media relations

• Crisis and issues management

• Media relations and content

• Stakeholder and community engagement and relations

• Partnership identification and liaison

• Social media strategy and content creation

• Paid mass and direct media communication

While the new media environment is infinitely more splintered and complex that ever before there are also infinitely more opportunities to be had by those who understand the new environment and genuinely want to put ideas into action.