With the Workplace Gender Equality Agency (WGEA) we did some analysis on how well the Equilibrium Man Challenge has worked in terms of generating awareness. The results are impressive.
From an audience of zero, when we launched on 28 April 2015, the campaign has reached over two million people and generated extremely positive media coverage with an editorial value of about $1.2 million (using Advertising Space Rate equivalents).
Another measure is that the content has been used by so many organisations, like our 40+ official Cheer Squad, top tier consulting firms like KPMG, as well as numerous industry bodies, event organisers etc. At every point the quality and appeal of the stories recieve high praise.
The current project will wrap around mid-March 2016.